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Awesome Boston startup seeks Search Engine Marketing Manager (Financial District, Boston) Ad id: 1502132342556002 |  Views: 18


 
Price: Contact Us
Date listed: 1 year ago
Boston-based mobile payments and marketing company looking for a talented and highly motivated Search Engine Marketing Manager to join our team. Very friendly, semi-laid back office atmosphere offering 50+ hours per week. Must be team-oriented and have the ability to work at our office in the financial district of downtown Boston.Even if you think you might be under-qualified per the requirements below -- if the shoe almost fits and the position sounds interesting to you, we want to hear from you! The most important thing is that you are smart and motivated.*Description*The Search Engine Marketing Manager will work closely with the web development and marketing teams to plan, optimize, implement and analyze natural and paid search engine marketing activities for our team on behalf of our clients. This is an exciting opportunity to join a very quickly growing start-up and work under an incredibly strong management team with a proven track record of excellence. We take pride in hiring the best and brightest.This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position is based at our office in Boston's financial district and reports directly to our CEO.The ideal candidate must possess a keen understanding of lead generation, ideally in the B2B space, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.*Responsibilities* Act as a strong business manager of the search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel. Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content. Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. Research keywords (discovery and expansion), review and edit creative copy (titles and descriptions), review and analyze web site performance metrics, and optimization of campaigns. Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc. Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins. Identify and report on key performance indicators, and opportunities for improvement on a regular basis. Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives. Work with all team functions - product marketing, creative, product management, engineering - to implement search engine optimization (SEO) recommendations such as:-Keyword research and specifications throughout web site pages-Site audits for SEO best practice compliance-IA and site design recommendations-Navigation and conversion analysis-Link analysis and building-Identifying and resolving issues with JavaScript, Flash, CSS, etc-Identifying opportunities to improve organizational and process enhancements that support SEO Integrate strategies and recommendations into other active marketing channels such as Email Marketing and Social Media. Research and manage affiliate and online advertising programs. Prepare and execute on a business plan to establish an international SEM strategy in targeted regions/countries. Stay current with new advances in search engine marketing, competitive landscape, and keyword research.*Qualifications* Bachelor's Degree required; Marketing Degree preferred 2+ years experience managing paid and natural search programs for well-established online retailers Should hold some combination of the following certifications: Google Adwords Certification, Google Analytics Certification, Yahoo Ambassador, etc. Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint Experience managing SEM campaigns internationally - in targeting customers in specific international regions/.countries Exceptional copy writing and editorial skills Strong analytical skills with ability to drive meaningful actions from large data sets Proficiency in MS Office - especially Excel and PowerPoint Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Coremetrics, Webtrends, Google Analytics is required Experience with and basic understanding of HTML and/or Photoshop is a nice plus Ability to multi-task and prioritize in a fast-paced and dynamic work environment An organized individual with great attention to detail and focus on quality of results A self-motivated individual; a good team player Takes accountability and ownership of his/her own work Attention to detail and well organizedIf you have excellent organizational skills, ability to work on multiple projects at once, are self-motivated, detail-oriented and have at least 2 years experience, or are a recent grad (preferably in theMarketing or Internet fields) with solid internship experience, please email your resume and portfolio with related web experience to us via this post.*About us*Punchey is the best way for local merchants to get discovered and accept payments. Thecompany provides an end-to-end payment processing and marketing solution for smalland medium-sized merchants. Get paid wherever, whenever and bring more customers inwith PuncheyMedia, PuncheyPayments and the revolutionary marketing platform for smallbusinesses, PuncheyLive.Start a rewarding career at Punchey. You'll be making a fundamental impact on the waybusinesses and customers interact world wide, improving relationships and allowing localcommunities and neighborhoods prosper. Mobile payments are expected to reach $670B by 2015according to Juniper Research. As an early stage company everyone plays a pivotal role in ouroverall success. Fun, Driven, Fearless. Location: Financial District, Boston Compensation: Average, plus equity, with benefitsPrincipals only. Recruiters, please don't contact this job poster.Please, no phone calls about this job!Please do not contact job poster about other services, products or commercial interests.

 
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